There are many ideas on how to create an IT environment that best supports openness and flexibility. Executives are evaluating emerging technologies to determine what will provide the greatest success of their number one concern . . . to attract and retain new clients. Executives are looking at virtualization, SaaS, and Social Communication / Collaboration as a few of the top technologies they feel will provide the largest impact in the short term. There still remains a host of opinions of the best means to implement these technologies.